Project type
Brand, Visual Design
Tools
Photoshop, Illustrator
Project Overview
This logo was specifically designed for a Taiwanese brunch restaurant, with the primary goal of enhancing brand recognition. The logo takes inspiration from the traditional Asian imperial seal, using the Chinese character ‘辰’ as the central element.
The color palette of purple and gold was chosen to evoke a sense of sophistication and elegance. The design focuses on simplicity, employing clean lines and minimalist typography. To further bring out the sense of dawn, elements such as the ‘辰’ character and a rising sun have been incorporated, resulting in a visually striking and remarkable representation.
To complement the restaurant's wooden decor, the menu showcases a brown and green color scheme. The typeface is a serif font that emphasizes Chinese elegance, while the deemed rounded corner design softens sharp edges, creating a warm and minimalist atmosphere.
