reverie booksTore

reverie booksTore

Brand Design

Brand Design

/ Visual design

/ Visual design

Project type

Branding, Logo Design

Tools

Photoshop, Illustrator

Project Overview

Reverie Bookstore is a cozy, independent music bookstore in Hong Kong that combines the joy of reading with the charm of curated music. Visitors are invited to browse through carefully selected books while enjoying a laid-back, free-spirited atmosphere. The bookstore embraces a whimsical bear theme, with its logo featuring a small bear peacefully dozing under a book, lost in sweet dreams.

Calming blue tones and sky-inspired elements add to the sense of freedom and warmth that defines the space.As a passionate entrepreneurial brand, Reverie Bookstore incorporates hand-drawn line designs to create a friendly and approachable vibe. This thoughtful design choice makes the brand more inviting and helps draw in customers. The use of diverse visual elements also ensures key information is highlighted, making communication clear, engaging, and memorable.